What is RSS?

What is RSS?

RSS has become a valuable technology for everything from casual web users to webmasters. According to a recent Yahoo survey only 12% of internet users are aware of RSS and a mere 4% have knowingly used RSS. RSS exists as a means to gather and display information quickly and easily. By the end of this article, you should know what RSS is and how to use it to make your life easier.


RSS is a technology that is being used by millions of web users around the world to keep track of their favorite websites. 

In the ‘old days’ of the web to keep track of updates on a website you had to ‘bookmark’ websites in your browser and manually return to them on a regular basis to see what had been added.

The problems with bookmarking

You as the web surfer had to do all the work
It can get complicated when you are trying to track many websites at once
You miss information when you forget to check your bookmarks
You end up seeing the same information over and over again on sites that don’t update very often


RSS Changes Everything

What if you could tell a website to let you know every time that they update? In a sense, this is what RSS does for you.

RSS flips things around a little and is a technology that provides you with a method of getting relevant and up to date information sent to you for you to read in your own time. It saves you time and helps you to get the information you want quickly after it was published. 

RSS stands for ‘Really Simple Syndication’. Many people describe it as a ‘news feed’ that you subscribe to. 

I find the ’subscription’ description helpful. It’s like subscribing to a magazine that is delivered to you periodically but instead of it coming in your physical mail box each month when the magazine is published it is delivered to your ‘RSS Reader’ every time your favorite website updates. 

How RSS actually technically works is probably a lesson for another day but the key today is for you to understand why it’s good and how to use it. 

Let me say right up front that I’m not the most technically savvy guy going around - but even I can use RSS. At first I found it a little strange to make the change from bookmarking to RSS but I found that when I started that I just couldn’t stop.



How to Use RSS

Get an RSS Reader - The first thing you’ll want to do if you’re getting into reading sites via RSS is to hook yourself up with an RSS Feed Reader. 

There are many feed readers going around with a variety of approaches and features - however a good place to start is with a couple of free and easy to use web based ones like Google Reader and Bloglines. Either one will do if you’re starting out (I use Google’s Reader) - as I say there are many others to choose from but to get started either of these are fairly easy to use and will help you work out the basics of RSS. 

Both of these feed readers work a little like email. As you subscribe to feeds you’ll see that unread entries from the sites you’re tracking will be marked as bold. As you click on them you’ll see the latest update and can read it right there in the feed reader. You are given the option to click through to the actual site or move onto the next unread item - marking the last one as ‘read’. 

The best way to learn how to use either Google Reader or Bloglines is to simply subscribe to some feeds and give it a go. Both have helpful help sections to get you up and running.


Over the last few years you may have noticed a lot of little buttons and widgets appearing on your favorite sites and blogs. Little orange buttons, ‘counters’ with how many ‘readers a blog has, links called RSS, XML, ATOM and many more. 

They come in all shapes and sizes. Here are a few you might have seen:

There are plenty more - but any time you see any of these buttons or anything like them it means that the site you are viewing almost certainly has a feed that you can subscribe to. In most cases it’s as simple as either copying and pasting the link associated with the button into your RSS Reader or clicking the button and following the instructions to subscribe using the feed reader of your choice.

VIDEO - RSS In Plain English

21 Ways to Make Your Blog or Website Sticky

21 Techniques to Make Your Site Sticky

( This article  taken from problogger )

Does the traffic coming to your site come in a Yo-Yo like cycle of ups and downs that never really seems to go anywhere in the long run?
 

A sticky website is one where a first time reader arrives and finds it difficult to leave.

Not because the site owner captures them in a ‘RickRoll’ or a series of windows asking them if they REALLY want to leave - but because something about the site motivates them to explore it further - and more importantly to make a decision to (and takes some steps to ensure that they) return again to it.
21 Techniques to Make Your Site Sticky

The following 21 techniques are ways that you can make your blog or website more sticky. They come from my own experience of blogging over the last 5 years. As a result of basing this on personal experience I’m going to show you quite a few examples of what I’ve done (after all i know my own sites best). I’d love you to add your tips and show examples of what you’ve done in comments below to make it a more useful resource for readers.

1. Make Your Invitations to Subscribe to your blog Prominent

One of the most important things to do is to have a prominent call to action for readers coming to your blog to subscribe to it.

In fact I’d recommend having more than one invitation - one prominent one above the fold and prominent in your sidebar or navigation area and then a second one below your post. This means that people are triggered to subscribe whether they have just arrived on your blog or if they’ve just finished reading a post (a ‘pause point‘).

This is what I do on my blogs and my tracking shows that both get a fairly even number of people using the two options.

By the way - if you’re not already subscribed to ProBlogger’s RSS feed - here it is!

2. Educate Readers about Your Subscription Methods

One of the most read posts here on ProBlogger is my ‘what is RSS‘ post which I have below my Subscription link. It’s there simply to educate readers on what RSS is and in doing so sell them a way to connect with my blog. Interestingly enough - quite a few other bloggers around the web now link to the page to educate their readers too.

Similarly - I occasionally will write a post on my blogs that invites new readers to subscribe. Sometimes I think we mistakenly assume that all of our readers have been with us for a long time and all know how to use our site - however many of your newer readers might not know the full story.

Here’s one of these posts that I ran on DPS last year. The day after I did this my RSS subscribers jumped considerably. It was just a matter of educating my newer readers of the blog on how they could connect better with it. You’ll also note that at the end of the post I asked readers to let me know how they follow the blog. This was for two reasons:
Firstly I wanted to involve older readers who already knew all the information in the post. It somehow seemed to make the post more relevant for them as it invited them to participate.
Secondly it was about social proof and showing newer readers how others used the site. I think the comments section reflected some of this.

3. Good Blog Design

I’ve always believed that a good blog design is an important part of helping readers to decide whether they’re going to hang around and track with your site over the long haul.

Readers make judgements about your site within seconds of arriving at it - if they see something cluttered and confusing they’ll be less likely to want to return.

Good design highlights your content, helps people navigate your site well and creates a good impression - and first impressions matter!

Keep your design simple, familiar and obvious and you’ll be on the road to a sticky site.

PS: A common mistake that I see bloggers making is to crowd out their content with too many ads above the fold. If a reader arrives at your site and has to scroll to see the content you’ll increase the numbers of people who simply hit the ‘back’ button on their browser.

4. On Site Branding

Work hard at building a brand that is attractive and draws people in.

First time readers should know what your blog is about at a first glance. Use your blog’s title, it’s design, taglines, post titles, about pages, logo and navigational elements to communicate what your blog is about.

Also - do something to differentiate the brand of your blog. It could be a logo, image, color scheme, blog name….

5. Make Your Blog Personal

One thing that I’ve seen a number of bloggers do really well over the last year or two is brand themselves well on their blog. While it’s not essential to have a blog that is centered around your personal brand I find that when you do add a personal touch to your blog that it can connect with readers in a powerful way.

The fact is that some readers are more interested in connecting with a person than a collection of content.

Adding your photo, writing in a personal tone, using video/audio and including personal details and stories of how you engage with your topic can give your blog personality which will draw some of your readers into a relationship with you.

6. When you get a rush of traffic to one particular post….

When the spikes in traffic come along you need to be ready to act (and act fast - because they can be momentary).
Add invitations to subscribe to your feed within your post. Something along the lines of ‘enjoy this post? Get more like it by subscribing to….’ can work really well.
It can also be worthwhile adding links at the end of your post to ‘further reading’ on posts that are getting lots of reader to them.
Sometimes when you get a spike it can even be worth writing a ‘welcome’ post. For example if I get a mention in a mainstream media publication that sends significant traffic I’ll often do a post that welcomes people but also gives them a ‘tour’ of the site (example).
Another clever move is to quickly write up a followup article to the one that is getting all the traffic. For example - if this post suddenly got a burst of traffic I could quickly write a post ‘10 more ways to make your blog sticky’ and then add a link to that post at the end of this one (update: actually I wrote one called 7 more ways to make your blog sticky). This shows readers that you’ve got more to say on your topic than just one post. Every extra page view is a step closer to them subscribing (if the pages they view are good quality).

These ‘hot posts’ are really important to optimize (learn how to optimize popular posts).

7. Get Interactive

Getting someone to DO something on your blog means that they’ve invested something into your blog and increases the likelihood that they’ll return. 

Interactive blogs are often also sticky ones. Interaction could include
Comments
Competitions
Polls
Projects and Memes

As a result it’s worth spending some time Learning how to get readers to comment on your blog - and exploring other ways to make your blog more interactive. Get your readers involved as much as you can!

The other bonus for ‘giveaways’, ’special offers’ and ‘competitions’ is that when you do them regularly some readers will subscribe because they don’t want to miss out on future giveaways. The current competition might not interest them but they sure want to know when you do one in future.

8. Add a ’subscribe to comments’ feature to your blog

This draws those who comment back to continue the conversation and increases the chances of them becoming loyal readers.

You’ll find that only some readers will ever use this - but even if just a few do you’ve had a win.

I have this enabled here at ProBlogger (I don’t have it on by default - those leaving comments have to choose to subscribe because I don’t want to inundate them with comments) and at any given time there are several hundred people subscribed to comments on posts. I use this subscribe to comments plugin to run mine.

PS: just be aware that if you get a lot of unmoderated comment spam it can be a little embarrassing to have this feature - I learned the hard way.

9. Respond to Comments

This is a particularly effective way to draw readers back to your blog - particularly in the early days when you don’t have a lot of readers commenting to follow up.

There are two main ways you can do this:
respond to comments with comments
respond to comments with emails to the comment leaver

Showing those that comment on your blog that you’re interacting with them can make a real impression and will often draw them back time and time again.

10. Offer alternative ways to subscribe

Some readers will respond well to your prominent invitation to subscribe via RSS (see #1 above) but others will be more open to connecting in other ways.

I generally offer three subscription methods:
RSS
Daily email updates (RSS to Email)
Weekly newsletter (summary of the blog from the last week plus some exclusive content)

More recently I’ve also been offering readers the ability to track with my blogs via Twitter and send my latest posts to my Twitter account via TweetBurner.

Why so many options? The answer is simply that each reader has their own systems in place to consume content and connect with websites - so offering a variety of methods increases the chances that you’ll be doing something that they are familiar with.

11. Promote social media connecting points

Similarly - some of your readers will respond very well to your invitations to connect on other social media sites.

For example I have some readers on DPS who are Facebook junkies. They refuse to subscribe via RSS or email but religiously read my blog by following my Facebook profile which pulls in my latest posts.

Another small group of readers here at ProBlogger follow this blog through Technorati’s favorites feature. While I prefer to read blogs using an rss reader like Google Reader - their rhythm of reading content revolves around Technorati. As a result I’m happy that I promoted my Technorati profile (you can favorite ProBlogger here).

While you might not see the sense in people following your blog in some of these social media sites others do and at the very least promoting them can potentially reinforce your brand.

12. Highlight Your Best Content

A great way to convince readers to become loyal is to get them reading more than one of your posts (especially if they are your best posts). You can do this by linking to other posts within your content but also suggesting further reading and ‘best of’ posts around your blog.

For example - here at ProBlogger on my front page the ‘best of ProBlogger’ section is one of the most clicked upon parts of my site. This small section of the site sends people deep within the blog to some of my best work - hopefully resulting in quite a few new loyal readers.

At DPS I have a small section on my sidebar called ‘Digital Photography Tips’ which is a list of ‘sneeze pages‘ (or compilation pages of my best posts in certain categories). Again - these are there simply to draw people deep into the site and get them viewing some of the best the site has to offer (and hopefully to convince them to subscribe).

13. Create Momentum With Your Content

When you give readers a sense that you’re creating more content that they’ll want to read you give them a reason to subscribe.

For example when a reader reads the first part of a series of posts on a topic that they find useful you can count on them wanting to read the rest.

I wrote about this in a post on creating a sense of anticipation on your blog.

14. Consider Removing Dates on Old Posts

This one could be a little controversial but I find that when old posts are not dated that it doesn’t create a ‘oh this is old’ type reaction in your readers.

I’ve seen this numerous times here on ProBlogger where posts written back in 2005 have attracted comments like ‘this is old’ or ‘out of date tips’ - even when the content has been of a ‘timeless’ or evergreen nature.

Personally I think that you should consider the type of blog you have before doing this. For me it works on DPS where I’ve never had dates on posts - but not here at ProBlogger where I have a topic that is more time specific (I’ll write more on this topic in coming days).

15. Give Incentive to Subscribe

Over the last few days I’ve had a small competition going on Digital Photography School where I’m giving 3 subscribers to my newsletter there a copy of a great photography book.

1500 new subscribers later (and counting that small incentive is one of the best $50 I’ve ever spent.

Give away a book, free ebook or report, download or some other incentive to those subscribing to your blog’s feed or newsletter and you could give some readers the little extra incentive to connect that they needed.

It need not be anything expensive (or that costs you anything at all) - just make it a small bonus and see what impact that might have. 

16. Keep Posting Frequency Up

One thing that I do as a blog reader deciding whether I’ll subscribe to a blog or not is to head to the home page and see how often they’ve updated recently.

There’s nothing more frustrating as a reader than to find some great content and be hungry for more only to find that the blogger hasn’t update in 3 months.

I don’t think you need to update every day - but something in the last week shows that your blog is up to date. You can also highlight this by showing your most recent posts somewhere in your sidebar.

17. Create an Engaging About Page

Another thing that I often do when I go to a new blog is to look at it’s ‘about page‘. 

I like to know who is behind a blog, what their goals for it are, how it started and other information about what the blogger is on about. 

This is an opportunity to sell your blog to and make a connection with prospective readers who are going out of their way to find out more about you - so use it to tell your story and draw readers in to journey with you. 

PS: whatever you do - don’t let your about page be the default about page that comes with your blog.

18. Add a Community Area or Forum

One of the best things that I ever did with my photography site was to add a forum. 

I cannot express to you just how sticky that area of DPS is! 

While readers come to the blog once a day to read new content - some of them come to the forum ALL DAY - racking up literally hundreds of page views a week. 

Forums won’t attract all of your readers (I suspect they attract some personality types and not others) - but they will connect with some and help make your site a lot stickier.

19. Social Proof

Does your blog have readers already? If so (and even if it’s just a few) highlight this in any way that you can and you’ll show other first timers that they’re not the only one reading your blog. 

People attract people and a site that is obviously being read by others will draw others into it. 

This can be difficult in the early days of a blog when you don’t have a lot of activity - but as it builds show it off.

Highlight new comments, show subscriber numbers when you have them, quote readers comments, find a way to slip your stats into a post occassionally etc. 

It’s a bit of a snowball effect - once you have readers they’ll bring others in.

One thing that I occassionally do at DPS on my subscribe page (a page dedicated to talking readers through 3 subscription options) is to not only highlight the options but to tell people how many people are using them. In this way those considering subscribing get a sense that they’re actually becoming a part of something that has momentum and thousands of others joining.

20. Target Readers with Specific Messages 

Here are a few tools and plugins out there that enable you to present specific messages to certain readers coming to your blog based upon where they’ve arrived from and if they’ve been to your blog before. 
LandingSites is a WP plugin that shows readers arriving from search engines related posts on the search term that they’ve searched for. 
What Would Seth Godin Do is a plugin that welcomes new readers to your blog with a special message and invitation to subcribe.

Got any other plugins and tools for targeting readers with specific messages? Feel free to share them in comments below.

21. Sticky Content

Lastly (and most importantly in my mind) - the key to sticky sites is sticky content. 

You can have the best designed site in the world with lots of the above features - but unless readers who come to it find something that connects and brings them life in some way - you’re unlikely to get them back tomorrow.

Writing engaging content needs to be your number one Priority.
What Have I Missed?

As I wrote this list the ideas just kept coming (I originally set out to write a list of 10 points… then 20…. then I just had to slip in one more) - but I’m sure there is more to say on the topic of sticky sites.

What would you add? What have you done on your site to add stickiness? 

Looking forward to hearing your ideas in comments below.

Light or Dark Blog Backgrounds? [POLL RESULTS]

Our last poll asked readers whether they preferred light or dark backgrounds in blog design. The results were

The majority like ‘Light’ backgrounds but a fair chunk of readers think it depends upon the blog design.

Should Legal Blogs Be Monetized - If so…. How?

“Should I try to make money on my blog?” is a question I hear a lot from bloggers of many niches and while ultimately the answer will vary from blogger to blogger depending upon their own circumstances and the focus of their blog - there are some topics which present challenges when it comes to monetization.

While I don’t pretend to be an expert in the legal blogging niche I suspect that as a topic it is probably one such niche that is challenging to make money directly from.

Let me share a few disorganized thoughts that perhaps some legal bloggers (and other business bloggers as some of this is relevant to other niches) can expand upon and share their experiences of.
Indirect vs Direct Income

My initial reaction to the question above is that legal blogs are probably better suited for monetization through ‘indirect’ methods than ‘direct’ ones. You can read more on this distinction in my posts on direct and indirect monetization but essentially what I’m thinking is that using direct methods of making money from a blog (like by selling advertising) are probably not going to be as successful as indirect methods. In fact I’d probably steer clear of running ads on a legal blog at all and stick with indirect methods.

Indirect methods that may work might include:
selling your own services (consulting, legal advice, speaking, training, events etc)
writing and selling an ebook, real book or some other kind of resource
membership areas (for example if you had specialized focus that people might be willing to pay to join a community on)
classifieds/job board

Once again, I’m not overly familiar with the niche so perhaps some of the above isn’t quite on the mark and perhaps there are other more obvious indirect earners for legal blogs.
Promoting Competitors with Advertising

I did chat with one legal blogger recently who showed me his blog which he was monetizing with AdSense. While the main point of his blog was to build his profile drive business to himself as a lawyer he told me proudly that he was making reasonable money on a per click level from the AdSense ads which he was excited about - however when I viewed his blog I immediately saw ads for other lawyers and companies offering services that this blogger himself offered.

One of the problems of using AdSense as someone trying to ’sell yourself’ in some way from your blog (and in fact many other types of ads) on a blog is that to make money you are sending people away from your blog - quite often to your own competitors. For this reason I’d probably avoid advertising on a blog through a network where you didn’t have much control over who could target ads for your blog.
The Flip Side of AdSense

Of course for every recommendation there is a flipside and as I mentioned in the above example the blogger was reporting healthy earnings on a per click level with his legal blog. He specialized in a focused area of law (a particular type of personal injury) and as a result AdSense earnings were higher than for some other topics.

IF you were not blogging with the motivation of selling yourself (indirect earnings) then perhaps the AdSense thing could in fact be something to explore as you wouldn’t be sending people to competitors.
Affiliate Marketing

If developing their own product or resource to sell isn’t something that a legal blogger has time to do then there could be scope to develop an affiliate relationship with someone else who has got some kind of product. The key would be to find a product that you believed in and that was of a high quality (don’t recommend a shoddy product as it’ll impact your reputation) and then find relevant and genuine ways to promote it to your audience.
Premium Advertising/Sponsorship

The last piece of advice that comes to mind is more aimed at legal blogs who might have built up a fairly substantial readership. It involves running advertising with a limited number of high quality and non competing advertisers.

For example I was recently speaking with a blogger in another business field who had just landed a sponsorship deal to run ads on their blog for the premium conference within their niche. They were proud of the sponsorship and were confident that if anything it would enhance their blogs standing in the eyes of their readers rather than anything else.

In this way you have very limited advertising on your blog but it is of a high level (and good earning potential). It also remains relevant to the audience and topic yet not sending people to your competitors.

Personally - if I were a legal blogger I’d still stick to the indirect methods than running advertising on my blog (unless the ads were highly relevant, on topic and from a reputable advertiser) - what about you?

10 Ways to make your Blog more Attractive to Advertisers

1. Have an “Advertise with Us” Banner on your site

This is the single most important issue. It should click to an Advertising information page and have an easy way to contact you for more information and rates. Key points: Make it a graphical image or a tab. Keep it above the fold. 

2. Keep the ads on your site specific to your site

Don’t have smiley ads and wallpaper ads if your site is site is about mobile phones. 

3. Show them the banners

If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own) 

4. Throw up a free bonus ad.

By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags. 

5. Show your site stats.

You need to show at least the basics for site statical information: Monthly unique visitors and total number of impressions are the 2 key ones. Other less important can be Google PR & Alexa rank. 

6. User demographic information. Know your audience. 

The bare minimum is Male/Female % and average age of your readers. Other potentially useful information includes geographic, HHI, single/married, number of kids. etc. How do you get this info? You can do site polls, survey’s, or get more detailed stats from ComScore or Quantcast.com 

7. Have an ‘About Us’ section. 

Clearly explain who you are and what your site is about. And also why you are an ‘authority’ on what you are writing about, and why anyone should care about what you have to say. 

8. Don’t use Google AdSense on your site. 

OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.” 

9. Keep your blog on topic. 

If you are all over the map in regards to topics about which you talk about, advertisers won’t know if they are a good fit for your site. 

10. Keep your blog professional. 

If you are talking about your cat, (Matt Cutts), ranting about your drive to work, swearing or bashing every product you can think about, it will scare away advertisers.

Find a Sponsor for Your Blog

A few tips for finding a sponsor:

1. Before you go out and start asking companies to sponsor your blog read these two posts - Finding Advertisers for your Blog and 10 Ways to make your Blog more Attractive to Advertisers. A big part of finding an advertiser is to get your blog in order first and to be prepared for what they might ask you. 

2. If you have a smaller blog and haven’t had a sponsor before don’t aim for the stars straight away. It might be worth starting out by approaching smaller retailers, websites or companies in your niche and see if they’d be interested in some sort of partnership rather than aiming for the very biggest ones right up front. I did this a couple of months after starting my first digital camera blog and emailed 10 online digital camera sites to see if they’d be interested in advertising. 3 of the 10 bought small ads on my site (I think it was for something around $15-$25 a month). It wasn’t a lot of cash (and I didn’t have a lot of traffic to send to them) but I learned so much and made a little money in the process. 

3. Target Potential Advertiser Carefully - before you start approaching potential sponsors think carefully about your blog and the topic that you write about and about who might want to reach your readers. Brainstorm a list of companies and websites that might fit the bill. 

4. Wondering who to approach? Why not check out who is advertising on other websites and blogs in your niche. Quite often they’ll also be open to running a similar campaign with you. 

5. If a sponsor isn’t sure whether to go with you or not - give them a discounted or free trial. I’ve done this a number of times and found it beneficial on three levels: 
It gives the sponsor a taste of what your blog can offer
It can help get your readers used to the idea of advertising on your blog
I’ve found that having one advertiser (even if it’s a free one) can actually attract other advertisers (or at least make selling sponsorships easier)
You’ll learn a lot by getting the ad up, finding out how it converts and at a discounted rate you’ll even earn a few dollars

6. Find an Angle and Sell it - don’t just email a potential sponsor asking if they want to advertise with you - sell yourself. If your blog has a loyal community of core readers then sell this, if you get a lot of search engine traffic for certain keywords that the advertiser would want to have, sell it to them on this, if you have an audience who is researching to make purchases - this is a key selling point and if you’ve never had an advertiser before on your blog - turn this into a selling point. You need to give a potential sponsor or advertiser a reason to align their brand with yours. 

7. If you can’t attract anyone - run a campaign of your own. Pick a part of your blog that you want to drive traffic to (perhaps a post, or a category, or a subscribe page) and develop a button or banner ads to drive traffic to it. I’m doing this here at the moment in the 468 x 60 banner position here at ProBlogger at the moment (there’s a number of different campaigns running there including some internal ones). The beauty of this is that you can test your conversion rates on different positions. Run a heat map test and you’ll learn a lot. 

8. If you do manage to sign up a sponsor give sponsors as much value as possible. Do everything you can to over deliver on the campaign. Announce the sponsorship on the blog with a post, mention it any other newsletters or lists that you have, position it high on the page, consider throwing in a bonus text link in another part of your blog etc. The more traffic you can deliver to your sponsor the more chance of getting them to renew.

Ninja Affiliate Plugin for WordPress - Special Price for ProBlogger Readers

I’m about to head out the door for a 10 day vacation but before I do I want to pass on a special offer exclusive to ProBlogger readers (that I’ve just had offered to us) for a cool product that those of you who run affiliate programs on your blog might want to check out.

It is a WordPress plugin called Ninja Affiliate and you can have it for a third off the normal price.

I know some of you use this one already but I’ve only had the opportunity to check it out more recently and I have been quite impressed by it. In short it is a management tool that allows you to manage all of the affiliate links on your blog.

This product has a lot of features built in including:
Easy Affiliate Link Management - You can easily give each affiliate link an easy-to-remember name.
Flexible Link Management - Accepts every affiliate link format out there, so you don’t have to waste time with various affiliate marketing tools..
Create Professional Redirect Links - Use professional looking redirect links that let your prospects know you’re a pro marketer..
Manage Links by Groups - Too many affiliate links? Ninja Affiliate allows you to easily create different groups to manage your links..
Prevent “Affiliate Theft” - Cloak your affiliate links to prevent link theft and affiliate sabotage. No one will ever steal your hard-earned commissions again..
Insert Affiliate Links Directly - Add your affiliate links directly for your Wordpress blog editor - you’ll never have to hunt for links again..
Transform Keywords to Links - Automatically turn keywords in your blog to affiliate links. You can set a limit too, so your posts don’t look like a spam blog!
Advanced Display Options - Ninja Affiliate allows you to display any text you want in your web browser’s status bar..
Use “No-Follow” Links - Control your link juice and escape punishment from Big Daddy Google with ninja precision. In fact, you can control your links any way you want to.

There is a lot more information on the sales page (the videos will show you how to use it and give you a good feel for whether it is for you) for the product and I’m not going to rehash it all here - except to say that I wish I’d had something like this when I started promoting affiliate products.
The special offer for ProBlogger readers…

is this - $30 off the plugin. It’s normally $97 and until midnight on 28th February it’s $67 - a third off. You can install it on as many WP blogs as you own.

You have 8 weeks to test it and see if it is right for you and then they offer a money back guarantee.