Wednesday, May 20, 2009

Making Money From a Blog - Moving Past AdSense

Making Money From a Blog - Moving Past AdSense

While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.

Many bloggers start out monetizing their blogs using ad networks like AdSense. While ad networks like AdSense can still earn you a nice income as your blog grows (many large blogs use them) - an increased audience will also open new opportunities to you as a blogger.
1. Direct Ad Sales

One thing that becomes possible as your readership grows is that you can begin to attract your own direct advertisers. I’ve written on this topic numerous times before so rather than writing a long tutorial on the topic let me point you to some previous posts:
Find a Sponsor for your Blog 
10 Ways to make your Blog more attractive to advertisers
How to Find Advertisers for Your Blog
Finding Advertisers for Your Blog
How much should I charge for my Advertising Space
5 Ways to Find Direct Advertisers for Your Blog
2. Ad Representation

Many bloggers struggle to sell advertising on their own blogs. Most bloggers are not experienced in the area of ad sales, don’t have contacts in the advertising industry, are unaware of how much to charge or even what technology to use to serve ads. Most of us also are passionate about writing content and building community - the admin of finding and interacting with advertisers can often be a distraction.

One alternative once you have a reasonable amount of traffic is to outsource your ad sales. Some blog networks and ad networks will handle this kind of thing for you once you have enough traffic. Generally you need a fair bit of traffic for them to look at you but in these tough economic times I suspect we’ll see more and more services to do this.
3. Start Your Own Ad Sales Network

One thing that I’ve been hearing more and more bloggers doing is joining together to sell advertising as a collective or network within a niche. You might not have enough traffic to attract a top tier advertiser alone - but what if you joined with 4-5 other medium sized blogs in your niche and approached advertisers together?
4. Affiliate Marketing

Affiliate marketing can work on blogs of all sizes but once a blog has an engaged and loyal readership it can really pay off. Readers that have tracked with you for a while are more likely to buy something that you recommend than a one off visitor - so this is a particularly useful strategy if you have built a ‘community’ rather than just a blog that has a lot of search traffic. The key is to find products to promote that are of a high quality that you can genuinely recommend and that have high relevance to your readership.

Further Reading: 5 Tips for Making Money with Affiliate Programs
5. Sell Your Own Product

Another monetization strategy to start thinking about once you start seeing growth in your readership is your own product to sell. 

Whether that product be an e-book, a membership area, a real hard cover book, training (online or real life), consulting, merchandise…. once you’ve got a loyal readership who trusts you and sees you as an expert in your field you’ll find that they are increasingly likely to buy something that you sell. 

You’ll also find it easier to get other blogs in your niche to promote your product once you’ve build a blog with profile. I’m seeing more and more bloggers doing this and suspect that as advertising budgets get smaller in the current economic climate that we’ll see more and more of this type of approach (I’ve previously called it ‘indirect income’) by smart bloggers.

Selling Other People’s Stuff

Selling Other People’s Stuff is one of the quickest and easiest ways of monetizing your website, a method that is quite effective and profitable. This type of monetization is commonly known as Affiliate Marketing, a business that is totally based on marketing other’s products and services.

In a nutshell, you will get paid if you refer visitors and targeted prospects to the merchant’s website that ends up with a sign up or sale. The customer would be happy because of finding the right product, the merchant would be pleased due to making a sale and you would be compensated for making these two parties satisfied. That’s how Affiliate Marketing Works.

While Affiliate Marketing is a very comprehensive topic and takes a lot of efforts to learn and master, it is doable. However, teaching Affiliate Marketing is not something directly related to the topic of this blog and providing a step-by-step blueprint would be out of the scope of this tutorial website.



Basics Of Affiliate Marketing

1. Affiliates are normally referred as people who market other’s products and services while Merchants are companies that own the products and services.

2. There are 2 common types of compensation, revenue-sharing or payment model within Affiliate Marketing industry each of which acts as an agreement between the affiliates and merchants. 
Pay Per Lead that is based on generating qualified Leads (Sign Ups)
Pay Per Sale that is based on generating completed Sales (Purchases)

3. In this industry, Affiliates are known as other terms such as Partners, Publishers, Referrers, Marketers and Promoters. On other side, Merchants are also called Companies, Advertisers, Sellers and Retailers.

4. To become an Affiliate for a particular Merchant, you need to sign up for its Affiliate Program. Some companies have their own in-house Affiliate Programs that you need to sign up whereas many others are enrolled into Affiliate Networks where you need to join once and then apply for each Merchant.

5. Some Merchants offer a Second-Tier or Multi-Tier program based on paying commissions into a hierarchical referral network of sign-ups and sub-affiliates. In other words, you will be paid, even if your sub-affiliate refers a lead or customer. In this case, you will have a Leveraged Income. However, this type of program exists in the minority of affiliate programs and is not as common as One-Tier Affiliate Program.

6. In most cases, many merchants offer one-time payments of commission. Yet, there are other companies offering recurring commissions which means you will get paid more than once. In this model, you will have a Residual Income for months and even years to come.

7. After getting approved by the network or the merchant, you will be given an exclusive and unique Affiliate or Referral Link that will be tracked for you and triggered to report your generated Leads and Sales.

The above-mentioned facts are a fraction of what we call Affiliate Marketing Principles. So far, you have learned how powerful and profitable this monetization method could be. If you educate yourself, you can become a Super Affiliate earning 5 or even 6 figures income just from your own website.

Now, I am going to name some of the most common types of Affiliate Websites that are often classified by merchants and affiliate networks and known for many affiliates and marketers. Hope it can be helpful for you, too.

Types of Affiliate Websites

The following types of websites are just based on what we have seen on the Internet as sources for generating affiliate commissions. However, this list is not a comprehensive list and more types can be added all the time.

1. Product Review Websites:

These are content and niche market websites that review and rate the existing products and services in particular markets and industries and refer their visitors through their affiliate links.

2. Blogs and Blogging Networks:

These websites are commonly maintained by posting news and articles about specific topics and subjects in reverse-chronological order and suggesting affiliate products. Sometimes, the affiliate links are only placed on Blogs as Sponsor Ads and Banners, nothing more.

3. Personal Websites:

These web pages were so well-known before, but now their popularity has been reduced due to irrelevancy. However, many celebrities and famous people can still monetize their Personal Websites with affiliate products.

4. Coupon and Rebate Websites:

These are resources where people can find and redeem coupons and discounts for specific merchants and companies. The bottom line is huge affiliate commissions.

5. Comparison Shopping Websites:

These websites and networks enable the users to compare two or more products and services and read the cons and pros. Then, the interested visitors have the opportunity to visit the merchant official website for more information through the affiliate´s referral link and guess what?! As soon as they buy something or register, the affiliate gets paid.

6. PPC Landing Pages:

These web pages are specifically designed for Pay Per click Advertising particularly from Search Engines and will refer the visitor directly to the merchant website. If the visitor who comes after a query search finds relative content on these landing pages, he/she will take the desired action which is visiting the merchant website and purchasing the searched product. Here, relevancy is the secret key to success.

7. E-Mail Opt-In Pages:

These web pages are especially created for taking the name and e-mail address of targeted visitors and sending them relevant messages containing affiliate recommendations. Once you make people opt-in and subscribe to your mailing list, you will have the opportunity to contact them forever. That way, you can make money from one single subscriber over and over again. That´s why, this model is very profitable.

8. Loyalty Websites:

Although these types of websites don´t work for all of existing products and services, they can bring a lot of affiliate commissions by providing a reward system for purchases via points back, cash back or charitable donations.  

9. Co-Registration Websites:

These types of websites act as a registration path where people have the chance to be exposed by merchant offers during the time they register for the main website. So, not only the main website gets registered users which can contact them later for promotional purposes, but also it has the chance to refer some of those users to a merchant website through an affiliate link and earn good commissions.

10. CPA Networks:

These websites are huge networks combined of two parts: Affiliates and Merchants. They expose Merchant’s offers to a large network of Affiliates which they will in turn promote the offers through their ways and methods. Since the payment model is based on the top-tier affiliates activities, CPA Networks are big money makers because of providing a lot of promoters for merchant offers. In fact, their payment model is commonly known as Cost Per Action or CPA.

Affiliate Marketing models and methods do not end here. There are literally tons of tips and tricks in this kind of monetization method and a lot of trained super affiliates earning extra-ordinary full-time income just by Selling Other People’s Stuff.

How To Make "Serious" Money Online - But Don't Waste My Time

The thing is it is a two way street between the teacher and the student. I can show you how to make some "SERIOUS" money online but all I ask of you is don't waste my time if you are not teachable. You have to have an open mind as well as a willingness to do what it takes to succeed and be successful. A lot of people may say they want to make some serious money but when it comes down to actually making things happen, they are no where to be found. It always seems like "they" are there biggest fear. This is the difference between the losers and the winners. This is the difference between those who are making things happen versus those who are sitting on the side lines watching! In order to score, you have to get in the game and stop procrastinating. 

Making "SERIOUS" Money vs. Simply Making Money Online

Making "serious" money online is totally different than from just making money online. Anybody can simply just make money online but how much money do you really want to make? The biggest difference is do you want to make "hundreds" or "thousands" at a time? The real money makers are the ones who are making five to six figures plus online every month consistently. The real money makers are not slackers and in this business of making serious money online, you cannot afford to be one either. I only want to work with individuals who are like me, "hungry". Better yet, "starving"!!! I mean starving to the point where in order to survive, they have to eat. But in order to eat, you have to pay your dues and work. It just doesn't get any simpler than this.

When I was a student before I graduated into an expert in making serious money online, I first had to learn from the best. This is simple common sense. In order to become great at something/anything, you have to first learn and then apply. A lot of people may learn but
there too scared to apply themselves (or vice versa).

If you want to make serious money, then actually get serious about it! I will tell you like someone once told me, its time to "raise the bar" in your life! (Meaning: B.A.R. - Belief, Action, Results) So I will ask you again, how serious are you

Best FREE Advertising Programs For Publishers!


Make Money Online By Putting Advertisements On Your Own Web Pages!


Whether you are a webmaster or a blogger, you are able to monetize your own web pages. In the previous posts, I revealed some of money making methods, such as affiliate marketing. 
Now, in this post, I am going to get through some amazing programs which enable you to put ads on your own web pages and get paid based on different actions such as clicks, impressions and in some cases leads or sales.
In other words, these programs pay you commissions if you generate impressions (normally viewing the ads 1000 times), clicks, sign ups or sales. That´s why the terms such as PPC (Pay Per Click) and CPM (Cost Per Thousands Impressions) are used too much in this field.
Finding the Ad Serving (Advertising) Programs on the web is not that difficult. With a simple search, you can find hundreds of them. But the point is that you don´t need to join every single program on the Internet. You might only sign up for a few of those Advertising Programs.
Best FREE Advertising Programs For Publishers
While the number of these programs are growing everyday, I have decided to show you only the best Ad Serving Programs which are FREE to join. They are proven, reliable and popular. Working with them is quite simple and fairly comfortable.
Note: The following programs are reviewed at the time of writing this post. But remember that they are subject to change.
1. Google AdSense
By far, it is the best and most powerful ad serving program on the planet. It provides two different options for its publishers to earn money: Displaying AdSense ads on the content of your web pages and displaying ads on the search results pages. So, if you have a great content which is updated more frequently and gets a lot of visitors everyday, then this amazing program can bring you a lot of monthly income.
2. AdBrite
This programs is like an Ad Marketplace on the Internet that can help you generate more revenue from your ad space. You are able to customize ads to match your web page and approve or reject ads for your site. It even works alongside other ad programs without any problem. This program offers various types of advertisements such as text ads, banner ads, active interstitial and so on.
3. BidVertiser
It is another pay per click ad serving program which enables the publishers to add some advertisements on their own web pages and get paid for every visitor that clicks on the ads. It is actually the advertisers who select the appropriate sites and bid on them. Then, you are able to display the highest bidders on your web pages, customize the layout of your ads and even block any unwanted ad. 
4. Text Link Ads
It is one of the most reputable ad serving programs on the web with a very large network of advertisers and publishers. You are able to put simple and relevant text ads on your own web pages and get paid by selling the ad space on your site.
5. Clicksor
It is an online contextual advertising program which allows the visitors to enjoy the content of the web page and bring lots of earnings to webmasters at the same time. This program will pay publishers up to 85% of the advertising revenue to place contextual ads on their own websites or blogs. 
6. CrispAds
It is a blog advertising network allowing blog publishers to find the niche topic for ads and choose the text advertisers according to the keyword phrases they want. It enables the publishers to earn 70% revenue share per click displaying text and graphical ads on their own blogs.
7. ClickArea
It is a pay per click affiliate program that gives 70% revenue share of the clicks that referred surfers initiate. It also provides search feed and referral program.
8. Auction Ads
It is an advertising program enabling you to monetize your own web pages by displaying live eBay auctions. When your website's visitors click on an Auction Ad listing and take an action on eBay you make money. That action can be a Winning Bid, a Buy-it-Now or a confirmed user registration. This program pays out a minimum of 100% of eBay commission revenue.
9. LinkWorth
It is one of the Internet's largest and most innovative marketing portals which welcomes both partners and advertisers. You are able to earn up to 70% of ad revenue recurring monthly in most situations just by selling ads, blogging and writing reviews for products & services and much much more! The more web pages you list, the more money you make.
10. Kontera ContentLink
It is a powerful in-text advertising solution for publishers (ContentLink™). In other words, ContentLinks are contextually relevant keywords discovered in real time on a publisher’s website that are automatically turned into a link to the most relevant and highest paying text ad from one of Kontera’s thousands of advertisers. These ads do not compete with the other ad programs running on your web page. But, the most important element is your content. The more content you have, the more money you earn!
11. Profit Peelers
This brand new program is an amazing and unique system which enables publishers to place a PeelerAd on their own web pages and earn cash whenever the site´s visitors click on the ad and complete the offer. It's as simple as that!! Unlike the above-mentioned programs, ProfitPeelers currently provides free trials, pay per sale, E-Mail and zip code offers for promoting. As you may know, this program is 100% FREE to join.
12. Better TextAds
It is another brand new and unique marketing program based on Integration Marketing, meaning that you have the opportunity to create multiple streams of income by integrating various programs. It is a viral text ad service enabling you to display text ads for ClickBank products on your own web pages. You don´t even need to have your own website. You can get your own info-product storefront with ad blocks pre-coded with your account number. With this program, you get a complimentary membership in some other successful opportunities that may build residual income for you.
13. Affiliate Power Ads
It is a viral affiliate marketing program which enables publishers to earn huge monthly residual commissions from the ads shown on your own web pages. Unlike the PPC adverting programs, your earnings from this system are based on pay per sale. It means you get paid, whenever your site´s visitor clicks on the ad and ends up purchasing a product because of your referral.
14. CBClicks
It is another Internet viral ad network which allows you to place the ad code on your web pages integrated with your ClickBank ID. You can build your ad network by simply referring the others to CBClicks system. The more members you refer, the higher ranking you get in the ad network.
OK, I guess it is enough! I hope you enjoy using these amazing programs!
To Your Success!

Selling Advertising Space

Selling Advertising Space is another alternative for monetizing your own website and has been one of the traditional and popular methods for site owners and publishers.

Sometimes, this monetization method is categorized under the Affiliate Marketing model due to its similarity. However, since the payment model is slightly different in this method, I thought it would be best if we put it as a special classification called Selling Advertising Space.

You see, like Affiliate Marketing, you would put other websites’ links and advertisements on your website. But, unlike Affiliate Marketing which is based on a special action such as sign up or purchase, this model is different. You would get paid based on CPC (Cost Per click), CPM (Cost Per Mille:1000 Impressions) or Fixed Pricing.

Selling Advertising Space could be the quickest way of cash flow for your business. Since, your visitors don’t need to buy or join anything, your conversion rate (the ratio of visitors who take the desired action) is much much higher.

Once your visitors view the advertisements (In CPM Model) or click through ads (In CPC Model) on your web pages, you will get paid. No matter what they will do afterwards, you will be rewarded and compensated. Sometimes, your visitors don’t even need to do anything in order to make you money. (In Fixed Pricing Model)

On the other hand, the earned revenue in this method compared with Affiliate Marketing is incredibly insignificant. I am talking about a few cents per click or impressions here and there while there are big affiliate commissions to be made in Selling Other People’s Stuff. That’s why relying only on this method is not recommended. You must have multiple streams of income. As you may know, you should not put all your eggs in one basket.

Like I said before, Selling Advertisement Space on your own website or blog should be regarded as the quickest way of monetization and running the cash flow. However, there are some demands and requirements to make as much money as possible from this model which would not fit any newly-published blog or website.

Two Common Requirements For Selling Advertising Space

1. In order to convince advertisers to buy an advertising space on your site or get approved by Ad Marketplaces and Networks, your website must be a high traffic website getting tons of unique visitors and page views each and every day. That way, your earnings would also boost and accelerate.

2. If you want to gain the confidence of advertisers and make them buy advertisement space on your site, you should increase the popularity of your website and get a higher Google PageRank. That way, many advertisers will be willing to buy an ad space on your site for Link Building and Search Engine Optimization purposes.  

Regardless of which advertising model you want to choose and what requirements your website meet, you need to find Advertisers and Sponsors, have their ads published on your site and get paid.

How To Find & Run Sponsor Ads For Your Website

1. After getting your website up and running and adding high quality content to your web pages, your next job is to search, find and run advertisements on your website. The very first option is to just sign up for an Advertising Network as a Publisher or Webmaster and wait for getting approved. Then, you can whether let the network put ads on your site automatically or you select the advertisements manually.

2. The second option is to offer this opportunity to Advertisers and Sponsors on your own website by adding a specific section on your web pages called “Advertise Here”, “Become a Sponsor” or “Get Featured On This Website”. In this case, you will need to explain why people should advertise on your site and how they can do that. Also, you need to set the price and state the payment methods. On top of that, you have to assure the Advertisers which Ad Tracking Software you are going to use and how accurate and reliable it is.  

While there are a large number of Ad Marketplaces and Advertising Networks on the Internet and more websites are added every single day, introducing all of them would be no use. However, for getting started and putting your feet in the water of online advertising, I thought to show you a resource where you can find the top advertising networks on the Internet

Introduction to Trackbacks

Summary: TrackBacks automate the interlinking of blog posts, but often don’t contribute to search engine ranking. 

TrackBacks are notoriously difficult to explain and is an exercise that makes a great judge of the skill of any self-described ‘blogging expert.’ So here I go! 

You get comments right? Easy enough. You write a post on your blog. Someone reads it and thinks you’re either sliced bread or vile ooze and comments accordingly. Just like having a mini-guestbook for each post. 

What if I want to leave a comment about your blog post on my blog? That’s where TrackBacks come in. 

Let’s say I read something pretty fantastic on your blog and so I write up a post about on my blog: “Hey you gotta check this out, here’s a quote from it and here’s the link to it.” And I link to that particular post on your blog. And I click publish. 

Unbeknownst to most, your blog platform - whether it is WordPress or Movable Type or TypePad, scans all the links in a post each time a post is published. It finds my link to your post and then goes out to your blog and checks to see if your post is accepting TrackBacks. If so, my blog sends a little ping! to your blog as if to say, ‘Hey! Andy’s talking about you over on his blog.’ and your blog answers the ping and says ‘Alright, I’ll make a note of it.’ And then your blog makes a little note on that particular post that in effect says, “Besides all these comments under this post, here’s someone talking about this post on their own site - and here’s the link to it.” 

So readers of your blog can see not just what the commenters are saying about it on your blog - but what other bloggers are saying about. I’ve seen a post’s list of TrackBacks described as ‘Other blogs linking to this post.’ Many blog tools, like WordPress, lump comments and TrackBacks into the same list. 


You don’t have to know how TrackBacks work in order to use them, you can simply set a post to be able to receive trackbacks and set your blog to send them when you publish new posts. Your blog platform should do all the heavy lifting and email you when there are new TrackBacks - just like it does when there are new comments to a post. 

TrackBack was first created by Ben and Mena Trott during the early days of Movable Type and has gradually been integrated into the features of most popular blog platforms. A similar technology is pingbacks which has the added security of checking to see if the pinging site actually exists. 

Of course like anything fun or cool online, the evil bastard spammers got busy funneling their sewage into automated TrackBacks pingbots that left everyone’s blogs with dainty messages about mortgages, online poker and Viagra. Most comment spam blockers are now configured to also scan TrackBacks to help stem the tide of spammy TrackBacks. 

One of the best parts about TrackBack is that it helped to increase your blog’s linked-ness and search engine ranking. With the introduction of the ‘no follow’ attribute, links in comments and TrackBacks are usually often not included in the calculation of your blog’s Google PageRank. I presume this applies to the other search engines as well. Still, the findability may not be in the search ranking - but links from other blogs is always a Good Thing. 

In TypePad:

To enable TrackBacks by default in TypePad, go to Weblogs > (Your Blog) > Configure > Preferences > Comment and TrackBack Preferences: Check the checkbox ‘Hold comments and TrackBacks for approval.’ And set Default TrackBack Status set to ‘New posts accept TrackBacks.’ (for receiving TrackBacks) 

In WordPress:

To enable TrackBacks by default in WordPress ,go to Options > Discussion: Check the checkbox ‘Attempt to notify any Weblogs linked to from the article.’ (for sending TrackBacks) Check the check box ‘Allow link notifications from other Weblogs. (for receiving TrackBacks) 

In Movable Type:

To enable TrackBacks by default in Movable Type, go to (Your Blog) > Configuration > Preferences > Publicity/Remote Interfaces/TrackBack: Check the checkbox ‘Allow TrackBack Pings On by Default.’ (for sending TrackBacks) Check the checkbox ‘Email New TrackBack Pings.’ Check the checkbox ‘Enable TrackBack Auto-Discovery.’ (for receiving TrackBacks)

Make Money with Google Adsens

Make Money with Google Adsense
If you have a blog or a website, you can easily earn online money. Google has a power packed scheme that acts two fold. The scheme has been named Google Adsense which is being used by many to make money online. The concept of Google Adsense is that advertisers submit ads to Google. These advertisements are displayed on different websites based on the content of the website or blog. Google Adsense matches the words in the ad with the content of the website or blog to determine which ads to display on the particular website. Once these ads are placed on your blog or website, you get to earn online money from the advertiser whenever somebody clicks on the advertisement. Pretty easy, isn’t it?

Google Adsense: How is it Useful to the Advertisers?
It is useful to earn online money for both the advertisers as well as you as a webmaster or the owner of a good blog. Speaking about the advertisers, they decide the amount they can pay per month or annum. This makes it cheaper for them as their budget is not affected. Google Adsense takes care that the revenue outflow from the advertiser’s pocket is not more than what he intends to pay per month/annum. These ads help him or her to reach out to a worldwide audience. Thus, they too make money online by way of savings on conventional advertisements.

Anyone Can Earn Online Money with Google Adsense
You are the one to benefit most from the Google Adsense program. If you do not have a blog, do not get depressed. There are plenty of platforms that offer creation of free blog sites so that you too can use the Google Adsense program to earn online money. Some examples are Wordpress and Google’s Blogger. There are plenty more if you research online. The ones mentioned are one of the best as they offer you plenty of ways to customize your blog to easily make money online.


Why Google Adsense Shares the Revenue
More and more advertisers trust Google and pay them to display their ads. This money apparently comes to you as Google shares this money with you when anyone clicks on the ads on your website or blog. You may get a doubt as why Google Adsense allows you to place ads on your page – it can keep the entire money for itself! The answer is that Google cannot afford that much space. There are so many advertisers that it needs more space and you offer this space to Google. This is why it shares the revenue allowing you to make money online.